Music press has changed.

So should its publicists.

Lucky Bird Media publicists work as equal and autonomous partners. Each having experienced and exited more traditional music companies, they deliberately function free from overhead expenses, internal hierarchy, and campaign templates. This allows them the flexibility to explore alternative approaches to the constantly changing press landscape as boldly, creatively, and powerfully as they please — and therefore, make a true impact on clients’ careers.

Daniel Cooper
Brooklyn, NY

Daniel Cooper started going to music festivals when he was two months old and never really stopped. Raised by a music-obsessed mother, he tried his hand at promoting, booking, managing and everything in between (all while interning and bartending), but nothing felt as right as raving about music he loves. He was a co-founder of the Pinball Sessions, a music recording and video project outside of Toronto, and Homebase Publicity.  He went to work with Seattle’s HearthPR in early 2016 where he led campaigns for artists like Courtney Marie Andrews, Rev. Sekou, Joshua James, Dori Freeman and many, many more. Daniel works with Mama Bird Recording Co. on all their amazing releases and still cries when he listens to Haley Heynderickx’s debut album, over two years since his first listen. He once heard Television’s “Marquee Moon” 6 times in 4 different bars in one night.

Jake Lanier
Washington D.C.

Jake Lanier loves supporting any form of art creation and has been fortunate enough to be surrounded by talented musician friends throughout his life. Without any musical talent of his own, but with a genuine love of getting to know any stranger, he naturally fell into the role of hype man for the artistic abilities of those around him. It was not long before he discovered that he could make this “hobby” into a music publicity career. Now, he uses his experience from within a successful indie record label combined with a Marketing and Music Business degree from the University of Georgia, to assist clients in ways that are not always strictly publicity-centric.

Jake previously served as the Director of Media Relations at New West Records in Nashville, TN from 2015 to 2018 where he worked with a diverse roster of emerging, established, and GRAMMY Award-winning artists including Ben Folds, Rodney Crowell, The Devil Makes Three, All Them Witches, Ron Gallo, Justin Townes Earle, Nikki Lane, JD McPherson, The Secret Sisters, Andrew Combs, Aaron Lee Tasjan, Lilly Hiatt, Daniel Romano, The Nude Party, and many more. In addition to national, tour, and festival publicity for the label, he also served as a liaison to the Americana Music Association and developed multiple corporate partnerships. Prior to New West, Jake was an Associate Publicist at the music PR firm Sacks & Co. where he contributed to album release and tour campaigns for Chris Stapleton, Anderson East, Rayland Baxter, The Steep Canyon Rangers, and Watkins Family Hour (among others), as well as helped organize and promote the Grand Reopening of Nashville’s Historic Ryman Auditorium. His career in music publicity began as a tour publicist for Emilee Warner, assisting in PR campaigns for Third Man Records, Thirty Tigers, and Yep Roc.

Follow Jake on Instagram at @jklanier (spoiler: it's mostly pictures of other people playing music). 

Maddie Corbin
New York, NY

Maddie’s career in music began at the delightfully inappropriate age of twelve, at a dive bar in the Midwest. She attributes its origin to her dad who brought her, and whose equally fervent affinities for alternative music and cheap beer she proudly shares. These interests boded well within the prestigious E.W. Scripps School of Journalism at Ohio University, where Maddie graduated with a Bachelor of Science in Journalism, as well as during her whimsical stints as Promotions Manager at WWCD 102.5 The Alternative Station and Independent Publicist for several key players in the growing music community of Columbus. In 2016, Maddie joined Grandstand Media in their NYC office and spent nearly two years assisting with a vast range of acts including Fleet Foxes, CHVRCHES, Japandroids, Little Dragon, Middle Kids, Blood Orange, The Lone Bellow, Sasquatch! Festival and many more, while simultaneously leading campaigns for emerging artists such as Twain, Buck Meek, Space Above, Acid Tongue, Oliver Hazard, and Sun June among others. 

If Maddie isn’t exploiting alliteration on behalf of the best band you don’t know yet, she’s just as wordily endorsing outdoor activities, Bill Murray or some playful goat she once met. Embrace her babble on Twitter at @maddiecorbin or Instagram at @maddiecorb.

Tom Avis
Hive Mind PR

Toronto, ON

Tom Avis started working in music by accident. Involved in various DIY promoting collectives, booking early Toronto shows for artists like Majical Cloudz, Dilly Dally and TOPS, and writing about music and culture for various Canadian and American outlets, he founded Hive Mind PR as an outgrowth of work he was doing with friend's bands in the Toronto scene. Working initially with the roster of Toronto upstart Buzz Records before branching out over the last several years, he has worked with leading labels in Canada (Dine Alone, Royal Mountain Records, Arbutus, Paper Bag) the US (Carpark, Exploding In Sound, Kanine) and the UK (Moshi Moshi, Memphis Industries, Tin Angel), on campaigns for Field Music, Weaves, Pile, JEFF The Brotherhood, Orville Peck, Rozi Plain, Hubert Lenoir, Ellis and Homeshake among others.